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Apple is developing a wristband fitness tracker without a screen to compete with Whoop, marking an expansion beyond its smartwatch strategy. The company has prototypes in the works with executive backing, though it hasn't committed to launching the product yet.
- Apple is creating a screenless health and fitness tracker modeled after Whoop's wrist-worn device
- The project has been in development for several months and now includes working prototypes
- Top executives support the effort, but Apple hasn't made a final decision on whether to release it